LinkedIn Live Is Still Relevant Today.

Why LinkedIn Live Is Still #1?

Every business, big or small, needs to be present on LinkedIn.

The Big WHY?

It’s the key to taking your virtual presence to the next level. By helping you connect with your prospective customers in a professional setup, LinkedIn is one social media platform you can’t ignore while drafting your social strategy.

#1. Video

• Video is 5x more likely than other types of content to start a conversation among members.
• LinkedIn members spend almost 3x more time watching video ads compared to time spent with static Sponsored Content.

LinkedIn Live Tips To Grow Your Audience

1. Understand your audience

If you can’t identify who your audience is, chances are your live streams may fail to create an impact on the mind of their demographics, their locations, what time are they most active on LinkedIn, etc. (please be mindful of this)

The bottom line is: that you don’t want to stream for only a couple of viewers.

2. Be Strategical

The live-streaming thrill is amazing. Some LinkedIn users even jump straightaway to the bandwagon and go live without a plan. But that’s an absolute No! No!

Just like any other content type for your brand, LinkedIn Live streams also need a strategy. So, produce some killer ideas with step-by-step information on how you want to achieve your bigger video marketing goals with your LinkedIn Live broadcasts.

3. Choose a relevant topic

Now, this can be a little tricky if you live stream regularly on LinkedIn. You can think of fresh topics by exploring the industry. Think of delivering solutions to the concerns that bother your LinkedIn audience the most. (This should be the definite approach)

4. Scheduling is Crucial

Imagine: you went live on LinkedIn, the audience engagement was great, the information you shared was spot-on, and your viewers are now waiting for more of such broadcasts. But you’re not available.

Disappointed audience and poor brand perception.

So, if you want to make the most of your LinkedIn Live streams, create a schedule and follow it consistently. Pick a specified time, day, or week to go live each month and keep your audience informed about the upcoming broadcast to build anticipation.

(This is very pivotal my friends)

5. Promote Your Event

Promote your live broadcast well to draw a more extensive viewer base. Create a short but compelling description of the stream, informing your audience what to expect from the stream and when they should tune in.

Also, tag the guest speakers (if any) to build more traction.

And don’t forget to add relevant but catchy hashtags, especially #LinkedInlive!

Pro Tip: Promote your LinkedIn Live stream not just on LinkedIn but on all other social media platforms that you are on. Posting on LinkedIn, and Facebook groups can also help with cross-promotion.

6. Pre-Live Test

Test the audio, video, lighting, internet connection, and all the devices you will use to stream live.

Testing things in advance help you avoid audience frustration because of technical glitches that could have been prevented by being proactive.

7. Mind Your Duration

As with any live video, it often takes time to settle in. Viewers take time to join in, and you might want to break the ice before sharing the real information. So, consider LinkedIn Live streaming for at least 15 minutes. Anything shorter may not serve the purpose here.

Consider LinkedIn Live streaming for at least 15 minutes. Anything shorter may not serve the purpose here.

8. Educate, Educate Your Audience

Understand the difference between LinkedIn and other social media platforms. Here, people are more interested in informational streams that add value to their lives. That’s why you must educate your audience with unique insights that help them with their professional growth.

Educate your audience with unique insights that help them with their professional growth.

REMEMBER: Create excitement ahead of the event with posts teasing the live show, then use snippets from the live stream to share highlights and bits of wisdom (which will, in turn, create excitement for your next LinkedIn Live!)

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Any LinkedIn problems you are experiencing?

Feel free to shoot me a message at my business email: info@antonioprescott.com