How To Run 100% Effective Ads On LinkedIn?

Since there is an abundance of advertising on social networks now, it is becoming increasingly difficult to attract users.

Despite outstanding creatives, the cost of leads from paid ads can rise as competition increases.

You can use not only the possibilities of paid advertising on LinkedIn but also additional advertising tools.

There are several types of audiences on LinkedIn.

There are native audiences, and remarketing audiences (website visitors, ad engagement, lead form opened, lookalike audiences), you got that, right?

According to your objective and the type of campaign you want to set up, choose the right audience type.

After you have decided on the type of campaign you want and the audience you want to reach, it is crucial to set up proper tracking. Otherwise, there is no way to understand if your marketing ad experiments yield any positive results. Add LinkedIn’s insight tag and use conversion tracking.

Generating leads & pipelines is vital for any organization as you know, so be sure to integrate everything with a CRM, have a permanent and disciplined email follow-up plan, and retarget.

In follow-ups on email or via sales, customize it to the appropriate engagement that happened on ads.

It makes sense to use LinkedIn ads if:

✅ You want to generate a bottom-funnel strategy to generate quality conversions.

✅ You have a longer sales cycle (approx. 6months — several stakeholders, etc.).

✅ You are selling to a niche audience. ( I can help you understand this).

✅ You direct qualified traffic to your website and then remarket to them.

Don’t use LinkedIn ads if:

❌ You want to provide free trials (it’s too expensive).

❌ You do not have a significant budget — must spend a few thousand to get anything out of it.

❌ You are selling to a broad audience.

Check Your Ads Daily (Very Crucial).

When it comes to Ads it is crucial to always be measuring. For this reason, LinkedIn created a daily checklist that helps you keep track of everything. Check the metrics below compared to the previous day and the previous seven days to ensure your LinkedIn campaigns are working. Also, be sure to export all relevant data to be used for client and internal reporting.

• Are campaigns getting clicks/impressions? Try increasing the budget/try manual bidding
• Are there any new leads?
• If you don’t have a CRM/automation, hand over the leads to sales teams or add them to your email sequences.
• What is the daily spend?
• What is the average cost/lead?
• What is the average frequency over the last 7–14 days?

Hidden Gems for your LinkedIn campaigns

There are many ways to optimize LinkedIn campaigns. However, one of the most useful ones we have found is to go to each of your campaigns in your campaign manager, click on the chart, select demographics, and exclude unrelated audiences from your offer.

Doing so will allow you to spend every dollar better.

After running campaigns for a few weeks, you can optimize the budget based on the amount spent, just like it is shown in the table below.

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